Vorbemerkung
Um den Schulungsbedarf von Interessensgruppen und Unternehmen im ländlichen Kulturtourismus zu decken, hat die EUROPETOUR-Partnerschaft eine Reihe von acht Schulungsmodulen zu folgenden Themen entwickelt:
- Modul 1: Charakterisierung der Region
- Modul 2: Entwicklung und Positionierung touristischer Produkte und Dienstleistungen
- Modul 3: Marketingstrategie und -planung
- Modul 4: Vertrieb und Vertriebskanäle
- Modul 5: Kommunikationsstrategie und -planung
- Modul 6: Vernetzung und Zusammenarbeit
- Modul 7: Finanzplanung
- Modul 8: Entwicklung eines Geschäftsplans
Die folgenden Informationen werden auf Englisch bereit gestellt. Alle Schulungsmodule und der „Leitfaden für soziale Medien“ sind auch auf Deutsch, Spanisch, Polnisch, Rumänisch, Italienisch und Bulgarisch auf Anfrage bei den europäischen EUROPETOUR-Partnereinrichtungen erhältlich. Für die deutschen Fassungen senden Sie uns dazu eine kurze Mail. Die Trainingsmodule spiegeln den Wissensstand des Produktionsjahres 2018 wider, die wesentlichen Inhalte sind jedoch nach wie vor gültig für die Fortbildung im Kulturtourismus.
The following information is provided in English. All training modules and the social media guidelines are also available in German, Spanish, Polish, Romanian, Italian and Bulgarian on request at the European partners identified earlier. The training modules reflect the knowledge during their production year 2018 but the main content is still valid in terms of training for cultural tourism.
To meet the training needs of stakeholders and businesses in rural cultural tourism, the EUROPETOUR partnership has developed a series of eight training modules covering the following topics:
- Module 1 : Destination Characterisation
- Module 2 : Development and positioning of tourism products and services
- Module 3 : Marketing Strategy and Planning
- Module 4 : Sales and distribution channels
- Module 5: Communication strategy and planning
- Module 6: Networking and cooperation
- Module 7: Financial planning
- Module 8: Development of a business plan
Why is there a need for training in cultural tourism?
Cultural tourism in rural areas is an important part of local economies. However, professional qualification and communication strategies may not always compare to those found for cultural tourism in urban areas. The need for better training is obvious, both for voluntary and professional staff working in culture, tourism and all kind of service providers, such as accommodation, gastronomy, transportation, farms, cultural institutions, etc.
Stakeholders in culture and tourism are usually not trained to work together; they often “speak very different languages”. Cooperation is therefore key, especially when working in rural cultural institutions. Those stakeholders need good training materials in order to improve their skills in product development and marketing, in sales, financial planning, and overall business development.
The EUROPETOUR training course – 8 modules
In order to meet the above-mentioned training needs, the EUROPETOUR partnership has developed a set of eight modules that cover the following topics:
- M1 Destination characterization (strength & weaknesses, tourism policies, existing networks & support systems, data analysis)
- M2 Development and positioning of touristic products and services (target groups, partners, outreach)
- M3 Marketing strategy and planning (instruments, evaluation)
- M4 Distribution and sales channels (sales partners of cultural touristic products)
- M5 Communication strategy and planning (PR, social media, press relations, data analysis)
- M6 Networking and Cooperation (identification of stakeholders, development of network infrastructure)
- M7 Financial planning (access to funding, funding models, funding skills)
- M8 Development of a business plan
Additionally, there are Social Media Guidelines for Cultural Tourism in Rural Areas available. Please also check our social media accounts:
- https://www.facebook.com/europetourtips
- https://twitter.com/europetourtips
- https://www.flickr.com/photos/europetour/albums
- https://www.slideshare.net/EuropeTourTips
The download of all training materials is free of charge. Please note the license conditions.